SARI FREEMAN
CEO

Owner & Chief Sales & Marketing Strategist, Sari Freeman is the creative force behind Passages of Distinction. Trusted by some of the world’s most prestigious brands, Sari has built a reputation over three decades working on sales and marketing strategies for travel and hospitality businesses in the four corners of the world. Prior to owning Sari Freeman Associates, she served as Director of Sales USA for Rafael Hotel Group and sister company Aman Resorts. In addition, Sari has a strong background in destination marketing, having worked at the New York CVB in International Sales.

A true hospitality and tourism expert, Sari brings a wealth of market knowledge and industry contacts to her role as she focuses to convert inspiration into bookings for luxury hotels, resorts, and destinations from key markets in the United States and Canada.

Read more about Sari Freeman on Tale A Guest!

BRUNILDA DeJESUS
Director of Sales, Marketing and Destination Partner Relations

Brunilda DeJesus brings a mix of marketing expertise, travel industry connections, and supplier understanding to her position as Director of Sales & Marketing.

After a few years as a Regional Manager for the Northeast territories at an international airline, Brunilda expanded her industry experience by taking on Product Development for a private membership US tour operator where she managed contracting for no less than 20 countries.

She has gone on to launch destinations for a local tour operator and served as liaison for regions in the Iberian Peninsula before joining the Passages of Distinction team as Destination Management Expert.

Brunilda currently manages national accounts while overseeing sales, marketing, and revenue strategy for Passages of Distinction’s Collection in addition to sales for the Northeast, Midwest, and Rocky Mountain regions. She works closely with the sales force and takes a central role in forming strategic relationships with high-end travel partners and influencers.

LISA AZOULAY
Director of Events & Industry Relations

As Director of Events & Industry Relations, Lisa is responsible for ensuring client satisfaction and retention for Passages of Distinction’s Collection, while working with senior leaders with the goal of exceeding client expectations. Additionally, Lisa is responsible for management of sales and market planning, directing hotelier and DMC sales visits, in-house sales, and assisting the team in developing tailor-made sales and marketing programs for each client to ensure revenue optimization.

DAWN NOWACKI
Executive Assistant & Office Manager

Dawn comes to Passages of Distinction as a seasoned business professional with a wide range of experience in corporate level administrative support, client care, as well as medical practice management. Dawn has extensive education and certifications in Business Administration, Education and Finance. Having spent years in a customer centric environment, she possesses strong interpersonal and communication skills. Dawn is truly a team player and strives to provide the ultimate level of support, service and satisfaction to clients and business associates.

GENEVIEVE GRAY
Marketing Manager

Genevieve grew up in Vancouver, Canada, and has worked in digital marketing for over a decade. Her first overseas trip to Egypt in 2011 sparked her passion for international travel. After graduating from university with a Communications degree, she began travel writing part-time as she worked in digital marketing for a variety of clients in the wellness, new technology, travel, and hospitality industries. She combines savvy social media marketing skills with heartfelt storytelling to craft creative and effective marketing strategies.