La Serena Hotel

Perched between the Apuan Alps and the sparkling Mediterranean Sea, La Serena Hotel is an intimate luxury retreat on Tuscany’s culturally rich riviera, located in glamorous Forte dei Marmi, long celebrated as a holiday escape for stylish Italians and a historic hub for artists and poets. Redesigned, the hotel features 21 expansive rooms and suites, more than half of which are luxurious suites, including one with a spectacular 360° panoramic terrace. Contemporary design flows throughout the property, which also includes a refined restaurant, bar, wine cellar housing over 2,000 bottles, lounge and lobby spaces, a swimming pool, terrace, and enchanting garden. Echoing the area’s artistic heritage, La Serena collaborates with a leading art gallery to present a curated, immersive gallery experience showcasing works by established and emerging artists, alongside an artist-in-residence programme that connects local talent with global audiences, adding a cultural dimension unique in Forte dei Marmi. Blending contemporary design, immersive art, and intimate luxury, and surrounded by chic beach clubs, boutiques, markets, and a vibrant food scene, La Serena offers a distinctive and elegant experience unlike any other on the Tuscan riviera.

Key Selling Points

  • New modern, boutique luxury hotel with contemporary style
  • Walking access to the beach and beach clubs
  • Recently renovated spacious rooms & suites
  • Some of the largest suites in Forte dei Marmi 
  • Access to renowned artists and paintings through collaboration with Tabari Art Space 
  • Breakfast available until 1pm

Insider Tip

When visiting the hotel, be sure to ask the concierge for a local tour. One must-do is a visit to Pietrasanta, the historic artists’ town known for its marble studios, galleries and lively piazza culture.

Services & Amenities

  • Private pool
  • Complimentary bikes 
  • Availability to rent Topolino (a classic 1936-1955 Fiat 500) 
  • On-site restaurant and bar
  • Outdoor gym
  • Concierge available to organize local experiences

La Serena Hotel
Via Matteo Civitali, 51, 55042
Forte dei Marmi LU, Italy
General Manager Stefano Boni
e: info@laserenahotel.it | ph: +39 339 412 9133