Lumi Morocco

Lumi is a boutique Destination Management Company rooted in Morocco, born from a deep belief that travel and events should feel personal, intentional, and meaningful. Rather than following standard itineraries or formats, Lumi Morocco curates journeys and events with soul, experiences shaped by human connections, local stories, and a refined sense of place. From immersive leisure travel to tailor made events, each project is designed to reveal Morocco beyond the obvious, balancing authenticity, comfort, and emotion while staying true to the country’s rhythm and culture.

Key Selling Points

  • Personalised experiences and itineraries
  • Professional and responsive team
  • VIP access to unique experiences
  • Sustainable itinerary options
  • Local expertise and knowledge of communities
  • Regular inspections of activity providers

What Makes Lumi Morocco Different?

Working closely with a carefully selected circle of partners, Lumi Morocco favors quality over volume and detail over spectacle. Whether designing an intimate journey, a private celebration, or a corporate or incentive event, Lumi brings the same level of care to every element: character filled riads and boutique hotels, unique venues, trusted guides, and creative local talents. Lumi is not about luxury for the sake of it, but about depth, sensitivity, and trust, crafting experiences that feel lived, shared, and remembered.

Insider Tip

Morocco is a destination of remarkable diversity, offering everything from arid deserts and pristine beaches to vibrant cultural hubs and snow-capped peaks. To make the most of your visit, we recommend planning your trip around your specific interests. The ideal balance is to visit between mid-March to Early June & October to November. These transition months are widely considered the best times to visit. The temperate weather allows travelers to experience the full breadth of the country, from city tours to desert excursions, in comfort.

Lumi Morocco’s Most Loved Luxury Tours

  • The side car secret tours
  • Desert gala dinners
  • Private hammam and spa treatments
  • Private perfume master class

 How Has Lumi Morocco Gone Above & Beyond?

One of our clients was traveling to Morocco for a highly important, once-in-a-lifetime trip with his partner. Every detail had been carefully curated, including domestic travel by private jet to maximize comfort and time.

Unexpectedly, Morocco was hit by exceptionally severe weather, with heavy snowfall grounding flights and making domestic air travel impossible. Overnight, the original itinerary became unworkable.

What made the difference was Lumi’s presence on the ground. Our operational team was immediately mobilized, working in real time while the situation was unfolding. Rather than offering compromises, we redesigned the journey from scratch within hours—securing alternative high-end properties, re-routing logistics, and crafting new experiences that matched (and in some cases exceeded) the original plan.

The client never felt the disruption. Instead of stress, they experienced exclusivity, seamless transitions, and thoughtfully curated moments—private settings, unique encounters, and a sense that everything was unfolding exactly as it should.

By the end of the trip, the client told us that what could have been a major setback became the most memorable part of their journey. This experience perfectly reflects Lumi Morocco’s philosophy: being present, proactive, and deeply committed to turning challenges into unforgettable moments.

Lumi Morocco
120 Lot Villa Appt 1, Targa, Marrakech
Contact: Othman Tanjali, General Manager at othman@lumimorocco.com | Ph: +212 613 444 547
www.lumimorocco.com